The 20th Beijing International Tourism Expo 2025

The Beijing International Tourism Expo (hereinafter referred to as BITE) was initiated and established by Beijing Municipal Bureau of Culture and Tourism, planned and organized by Beijing Relation Conference and Exhibition Services Co., Ltd. since 2004. Each BITE attracted nearly a thousand exhibitors from more than 40 countries and regions around the globe and over 20 provinces and autonomous regions in China. In addition, each BITE event invited over 300 international and domestic hosted buyers to participate. During the exposition, there were various professional forums, dozens of themed promotional events, and thousands of business matchmaking meeting sessions. The on-site sales of the exhibition are as high as 40 million CNY, and the amount of cooperation intention reached for each session is nearly 1 billion CNY. 

After 19 years of precipitation and development, BITE has become a key event in the international development of Beijing's tourism industry, and it has become a well-known comprehensive tourism exhibition in the world's tourism industry, leading exhibition in Asia's tourism industry, and a first-class exhibition in the domestic tourism industry. It also plays a key role in demonstrating and benchmarking in leading the development of domestic tourism exhibitions towards professionalism and internationalization. BITE is an exhibition with a high degree of marketization and taking into account public participation, and is widely praised by the tourism industry. In particular, it provides professional, cross-regional, multi-industry exchange and transaction opportunities, high-quality and efficient business matching meeting services between service providers and hosted buyers, colorful tourism style display, convenient and affordable on-site exhibition and sales, distinctive features and rich content. BITE has become an important exchange and trading platform for the domestic and foreign tourism industry, which has far-reaching significance for domestic and international tourism transactions and brand promotion. 

The 20th Beijing International Tourism Expo 2025 (BITE 2025) will be held from June 27th to 29th, 2025, at the China International Exhibition Center (Chaoyang Venue), allocateing over 1,000 booths. Based on the concept of promoting transactions and improving efficiency, the organizing committee will identify high-quality hosted buyers for targeted invitations, organize business matchmaking meetings, and enhance the effectiveness of B2B meeting sessions. In addition to the regular exhibition area display, BITE will actively explore the integration and development of tourism and other industries, such as tourism + technology, tourism + meta universe, tourism + sports, tourism + entertainment, tourism + homestay, tourism + rural revitalization, Tourism + Health Care, Tourism + Cultural Creation, Tourism + Script Entertainment, Tourism + Finance, Tourism + Study Tour, Tourism + Equipment, Tourism + Photography, Tourism + Baking, Tourism + Zen Tea, Tourism + Commodities, Tourism + Food and other special products. This year's BITE plans to hold a number of themed forums, industry seminars, exchange meetings, trade fairs, etc., to expand the broad prospects of the in-depth integration between tourism and various industries.

Exhibition Review