2017 Beijing International Tourism Expo opens

On June 16th, the 2017 Beijing International Tourism Expo opened at the National Convention Center. This year's Beijing Tourism Expo continues to uphold the concept of "communication, cooperation, development, and win-win", attracting nearly a thousand tourism institutions, enterprises, and invited buyers from more than 80 countries and regions, 28 provinces and autonomous regions in China. The exhibition lasts for three days and will hold dozens of diverse and colorful tourism promotion and theme discussion activities, providing a high-quality exchange and trading platform for the domestic and foreign tourism industry, and becoming a grand gathering of the global tourism industry.

In terms of exhibition area distribution, Hall E1 is a tourism product exhibition and sales hall, which gathers numerous domestic tourism companies and travel agencies, launching hundreds of discounted tourism products for public display and sales. E2 and E3 halls are comprehensive halls that cover tourism institutions and enterprises from various provinces, cities, Hong Kong, Macao, and Taiwan in China, as well as investment, planning, coal transportation, culture, sports, medical and health related exhibitors. They not only showcase professional and fresh tourism information, but also provide rich channels for industry expansion and business cooperation. E4 Hall is an international hall, mainly for overseas participating tourism organizations. Visitors can enjoy the beauty, cuisine, and cultural customs of various parts of the world without leaving the country.

In the context of the important national strategy of "coordinated development of Beijing Tianjin Hebei", this exhibition has specially set up a tourism exhibition area for the Beijing Tianjin Hebei region, which gathers tourism agencies and enterprises from various districts of Hebei, Tianjin, and Beijing to promote the tourism resources of the Beijing Tianjin Hebei region as a whole, showcase the achievements of coordinated development of the Beijing Tianjin Hebei region, and become the most eye-catching exhibition area in this exhibition.

Promoting the inbound tourism market is a new hotspot of this year's Beijing International Tourism Expo. By organizing special negotiations between international buyers and domestic exhibitors, as well as international buyer project inspections, it will effectively promote inbound tourism transactions. Especially the theme seminar on promoting inbound tourism held on the first day of the exhibition, more than 150 representatives from domestic and foreign tourism industry experts, tourism organizations, industry associations, tourism enterprises, and media gathered together to study and analyze the current market situation of inbound tourism, predict development trends, and explore work ideas. Through in-depth analysis and brainstorming, propose practical and feasible solutions to boost the inbound tourism market.

Focusing on building high-quality platforms and promoting industry exchanges is the exhibition concept that Beijing Tourism Expo has always adhered to, and strives to extend the industrial chain and expand business areas. It has developed from a single tourism industry exhibition in the early days to a comprehensive exhibition with a full chain and multiple fields. This exhibition has added special sections such as study tourism, elderly tourism, medical and health tourism, and outdoor leisure tourism, and for the first time introduced hotel and scenic area sales, providing rich cooperation channels and broader business opportunities for exhibitors.

The international communication platform, professional full-service, rich and colorful tourism exhibitions, distinctive themed tourism promotion, and convenient and affordable on-site sales have made the 2017 Beijing International Tourism Expo exciting and diverse, becoming a platform for global tourism industry exchanges and a stage for showcasing global tourism resources.